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Practice 02

CRM Solutions

Customer 360 transformations across Salesforce, ServiceNow CRM, Microsoft Dynamics CRM and HubSpot — wired into AI copilots, marketing automation and service operations.

Customer relationships, engineered as a system — not a spreadsheet.

ByteWave treats CRM as a system of action, not a system of record. We unify sales, service, marketing and customer-success data, instrument the workflows, and wire AI copilots directly into the rep, agent and marketer experience. The result: pipeline that actually closes, service that deflects, and a customer view your CFO and CSO can both trust.

What we deliver

  • 01
    Salesforce Sales / Service / Marketing / Commerce Cloud Multi-org rollouts, CPQ & Billing, Field Service, Marketing Cloud Engagement & Account Engagement, Pardot, B2B / B2C commerce, Experience Cloud.
  • 02
    ServiceNow CRM & Customer Service Management CSM, FSM, Customer 360, integration with ERP / Snowflake / Databricks, AI agents, case deflection, knowledge AI.
  • 03
    Microsoft Dynamics 365 CE Sales, Customer Service, Field Service, Marketing, Power Platform, Customer Insights – Data / Journeys, dual-write with Dataverse & Snowflake.
  • 04
    HubSpot CRM & Marketing Hub Enterprise Hub, Operations Hub, RevOps, B2B / B2C campaigns, attribution, lifecycle marketing, sales enablement.
  • 05
    AI copilots & next-best-action Einstein GPT, Copilot for Sales / Service, ServiceNow NowAssist, custom RAG copilots over Snowflake / Databricks / vector DB.
  • 06
    Customer 360 data & identity resolution Real-time identity resolution on Snowflake / Databricks, Customer Data Platform, consent & preference management, GDPR / CCPA.

Engagement model

We start with a sales + service + marketing maturity assessment, then design the org model, data model and process model before any configuration. Sprints for build, hyper-care for go-live, optional managed services for ongoing optimization. Every CRM program is led by a certified Salesforce / ServiceNow / Microsoft architect.

Outcomes you can measure

  • Sales cycle time reduced 28% with CPQ + Einstein deal scoring.
  • Service case deflection up 41% with knowledge AI + NowAssist.
  • Marketing-attributed pipeline grown 3.2× in 9 months.
  • Rep ramp time cut 35% with Sales Cloud + custom onboarding playbooks.
  • CSAT up 19 points after ServiceNow CSM go-live.

CRM Solutions

Bring the brief.

ByteWave will scope the program and put a solution architect on it within the week.

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